Program Overview
The Political Communication, Lobbying and Media Master's trains experts capable
of designing and implementing sophisticated political communication strategies, practicing
ethical and effective lobbying, and managing relations with traditional and digital media.
Designed for future political advisors, communication managers, professional lobbyists,
and media experts aiming to operate at the highest decision-making levels.
Learning Objectives
- Master contemporary theories and practices of political communication.
- Develop advanced skills in institutional and corporate lobbying strategy.
- Manage media relations in crisis and sensitive issue contexts.
- Design multi-channel electoral and public communication campaigns.
- Analyze social media impact and political disinformation.
Target Audience
- Parliamentary collaborators and political advisors.
- Political and institutional communication managers.
- Lobbying and strategic consulting professionals.
- Political journalists and media experts.
- Master's students in political science, communication, journalism.
Indicative Program
Module 1: Political Theory and Strategy
- Contemporary political communication.
- Political narrative construction and storytelling.
- Public image and political personal branding.
Module 2: Lobbying and Advocacy
- Advanced institutional lobbying techniques.
- Lobbying parliaments and governments.
- Lobbying ethics and regulation.
Module 3: Media Relations and Crisis
- Crisis management and emergency communication.
- Interview and TV studio techniques.
- International press relations.
Module 4: Modern Digital Campaigns
- Digital strategies and political influencers.
- Fighting disinformation and fake news.
- Analytics and political impact measurement.
Career Prospects
Graduates will access strategic positions in:
- Political and strategic consulting firms.
- Communication roles in political parties.
- Lobbying firms and public affairs consultancies.
- Communication departments of public institutions.
- Specialized political communication agencies.
Practical Information & Application
Admission Requirements
- Master's level degree or professional Bachelor's.
- Communication or political experience preferred.
- Application: CV, motivation letter, portfolio.
Teaching Methods
- Practical workshops and real simulations.
- Case studies of famous electoral campaigns.
- Guest lectures from active professionals.
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